Ego enters into China market launching on leading online stores
Ego Pharmaceuticals is pleased to announce that it will officially open its Tmall Global flagship store on the 8th August, 2016. Tmall Global is the world’s largest e-commerce platform and the move enables the growing Australian company to expand to mainland China through the e-commerce channel.
Ego Pharmaceuticals develops, manufactures and markets dermatological pharmaceutical and cosmetic products in Australia, its leading brands include QV Skincare and SunSense sunscreen. Tmall Global is the world’s largest B2C e-commerce trading platform providing quality overseas products for Chinese consumers. An extremely fast growing platform, Tmall Global attracted 5,400 foreign brands from 53 countries and regions by the end of 2015.
Revered across the world for its high quality products, Ego Pharmaceuticals products are already known by a wide range of consumers across mainland China. Through its partnership with Tmall Global, Ego will formally introduce its 63 years of heritage to help improve the skin health of the people across mainland China and provide its all-round professional therapeutic skincare experience to Chinese consumers.
In addition to Tmall Global, Ego is now officially in JD global, the second largest online consumer retailer in China.
Ego Pharmaceutical’s Managing Director Alan Oppenheim said the timing to enter the Chinese market through these online platforms is optimal and Ego is already receiving an impressive amount of orders from the region – where Australian made products are highly regarded.
“The indication from early sales is extremely exciting for us. We already stock our products across the Asian region including in Singapore, Hong Kong and Malaysia so China was the next logical step when the new free trade agreement was reached.
“China is really leading the way in terms of online retailing – the potential is enormous for an Australian skincare manufacturer like us.
“We anticipate our QV and SunSense ranges will sell very well as they are suited to the needs of the local market” Mr Oppenheim added.